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NBA 2K21: Ads That Cannot Be Skipped

NBA 2K21 now has non-skippable banner ads during game loadings. This has been warned by some North American users and media, who find that both on Xbox One and Playstation 4 there is advertising without any permission of pressing the continue button, which means they cannot skip it.

The ad is linked to another game names Oculus Quest 2, and it also will jump to that link automatically during the loading time. The whole process is somewhat longer than usual, even on PC where they use an SSD hard drive. Some of the criticism that is being made on social networks and publications is precisely about putting ads in a game that has a full price and not in the case of being a free to play the game, as it happens on mobile devices.

Actually, this happened before. EA Sports was showing commercials to players with UFC 4 and its replays. Following user complaints, the company explained the following: “After the abundant and clear feedback received for integrating ads into replays and seeing that it is an unwelcome experience, we have disabled them and we apologize for how this may hinder the experience”.

Following this episode, the NBA 2K21 development team has released a statement stating that it was not their intention for the announcements to affect the gameplay experience for users and that this will be addressed in the future.

2k Sports stated: “As many of you know, ads have been integrated into 2KTV segments in recent years. The placement of yesterday’s 2KTV announcements affected our players’ experience in a way that we did not intend, as these announcements are not intended to run as part of the pre-game introduction, the development team commented in the statement. This will be fixed in future episodes. Thank you for your continued feedback.”

If you are enjoying NBA 2K21, don’t forget you can buy NBA 2K21 MT Coins on the MTStacks store!


(Contributed by Guillermo Bisbal; Edited by Hermes_Fang)